Publikationen

Type of Publication: Article in Collected Edition

Handelscontrolling in Theorie und Praxis - Konzeptionelle Grundlagen und Umsetzung

Author(s):
Schröder, H.
Editor:
Reinecke, S.; Tomczak, T.
Title of Anthology:
Handbuch Marketingcontrolling
pages:
1047-1076
Location(s):
Wiesbaden
Publication Date:
2006
Citation:
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